Photo by: Olivia Bokesch, Work Play Branding
Piera Gelardi is a creative entrepreneur, speaker, and artist passionate about bringing play
into every room
she enters.
“A visionary leader to a
growing generation of creatives.”
—Romance Journal
PRE-ORDER TODAY!
THE PLAYFUL WAY
Creativity, Connection, and Joy Through
Everyday Moments of Play
The Playful Way offers a refreshing antidote to hustle culture. Through accessible stories, simple practices, and permission to be imperfect, it reveals the critical advantage that play offers us. Playfulness isn’t frivolous, it’s fuel.
Available for pre-order now. On sale April 7, 2026.
NoomaLooma is reimagining creative practice for busy lives - building digital tools and real-world experiences
that transform coffee breaks, commutes, dead time,
and routines into creative playgrounds.
Photo by: Olivia Bokesch, Work Play Branding
Hi, I’m Piera.
I co-founded and ran creative for Refinery29, launched the creative playground 29Rooms, speak and do workshops about creativity and play, and am building NoomaLooma with my co-founder Lakshmi to reimagine how creativity fits into modern life - building digital tools and real-world experiences that transform everyday moments into creative playgrounds, helping busy people rediscover their wellbeing, connection, and joy that creativity brings. My forthcoming book, The Playful Way, will be out on April 7, 2026 with HarperCollins.