I am passionate about using storytelling, play, and creativity to inspire, spark positive change, and build a more joyful, loving world.

Photo by: Olivia Bokesch, Work Play Branding

Piera Gelardi is a creative entrepreneur, speaker, and artist passionate about bringing play into every room she enters. She co-founded the influential media brand Refinery29 and its magical pop-up 29Rooms, earning recognition as one of Ad Age's "50 Most Creative People" and Entrepreneur's "50 Most Daring Entrepreneurs." Through her new company NoomaLooma and her energetic keynotes, Piera helps people unlock their creative superpowers. When she’s not playing professionally, she loves hosting noodle & doodle nights, throwing spontaneous dance parties, and making up songs with her daughter Viva.

“Her energy, attention and total desire to live everything well and full is the thing that makes her so admirable and amazing. This version of success is incredibly fun.”

–Girls I Know Magazine

MY WORK IS MY PLAYGROUND